Diversified Just Became THE AV Giant Integrator by Buying Advanced

Diversified has announced the acquisition of Advanced Presentation Products. As a top integrator in Canada for 24 years, Advanced specializes in audio visual communications solutions, service and support for enterprise, government and education clients across the country.

“When we recently partnered with Advanced on a complex next-gen solution for a large Canadian organization, I was instantly impressed,” said Fred D’Alessandro, Diversified founder and CEO. “Their values of quality, integrity, service and excellence fit perfectly into our culture and I have no doubt that our success together will continue to grow in the future and provide long-term value for our clients.”

David Weatherhead, Advanced president & CEO noted, “This represents the start of the next great chapter in the 24-year history of Advanced in Canada. I am incredibly proud of all that we have achieved to date and I leave knowing Diversified will take the company to great heights while I focus on building my AV rental business.” Weatherhead will be departing from the company to pursue his other business ventures.

Founded in 1995 and based in Toronto, Advanced is a Canadian leader in the design and installation of audio video, digital signage and visual collaboration solutions as well as K-12 education technology including AV, IT, robotics, 3D Printing and other STEAM focused solutions.

“Welcoming the Advanced team into the Diversified family is a natural extension of our existing North American operations,” Kevin Collins, Diversified’s president commented. “The opportunity for Diversified to establish a basecamp in the Canadian market with the established support of such a strong organization as Advanced is very exciting.”

Mark McPherson and Advanced’s team of employees will provide value to Diversified’s growth strategy with a strong focus on growing existing client business as well as utilizing Diversified’s breadth of solutions to find new opportunities.

Diversified is here and Advanced is here.