Planar is expanding the company’s U.S. sales force with the addition of Lainie Mataras. Lainie joins the company’s Northeast team as business development manager. She will leverage her extensive professional network to foster relationships with consultant partners and further develop Planar’s consultant program.
Lainie brings more than 25 years of experience in the commercial AV and digital signage industry. She joins Planar following her role as regional sales manager for the consultant market at Sapphire Marketing, where she worked for 14 years. Before Sapphire Marketing, Lainie held a position in technical sales at Crestron for 10 years.